PatternsMoney, data and trustGiving

Giving and offerings

How should a faith app ask for gifts, and what should it never promise?

“Each one should give what he has decided in his heart to give, not out of regret or compulsion. For God loves a cheerful giver” (2 Corinthians 9:7). Giving is worship, and it pays for churches, missions and the apps people pray with. More of it now happens on a phone: in a church’s app, through a QR code during the service, or with a Give button in a Bible app. The design decides what is chosen for the giver, where the ask appears and what a gift is said to do. Most people who give through an app want it to be simple and safe. Design also for the person who is short of money this month, and for the one who has just told the app about their grief.

  • 10 working options
  • 97 app screens
  • 7 takeaways
  • Prototypes awaiting user testing

The spectrum

From the giver’s choice to the app’s

  1. 1

    Giving stays with the church

    Familiar convention
    • Nothing asked in the app
    • Nothing pays for the app
  2. 2

    A quiet way to give

    Observed
    • There when wanted
    • Easy to miss
  3. 3

    The church’s offering

    Observed
    • To their own church, by fund
    • Fees and records
  4. 4

    A regular gift

    Observed
    • Steady, chosen support
    • Easy to forget
  5. 5

    What a gift does

    Observed
    • Shows where it goes
    • Figures age and overpromise
  6. 6

    An open cost ledger

    Borrowed
    • Need and costs visible
    • Accounts need ongoing care
  7. 7

    An ask that waits to be invited

    Exploratory
    • The person invites the ask
    • Fewer appeals may raise less
  8. 8

    Gifts that give access to others

    Exploratory
    • Access without explaining need
    • The ministry carries funding risk
  9. 9

    A gift tied to a benefit

    Observed
    • Supports others too
    • A price dressed as a gift
  10. 10

    Pressure and promises

    Warning case
    • Raises money fast
    • Trades on faith and fear

Stills from the working example below. Scroll sideways to see all of them. Choose one to try it.

Try it

Try ten ways a faith app can ask for gifts

The same faith app, made by a small ministry and used by members of St Luke’s church, handles giving in ten ways. Choose who is giving: someone who gives every month, someone who installed the app this week, someone short of money this month, or someone who has just shared a prayer request. Then look at where the ask appears, the screen where they give, and what happens afterwards. Nothing is paid.

Prototype controls

Option

GiverNot used here
Why these settings?

Someone who has just shared a prayer request is shown no ask in the better options; the warning case shows what happens when an app asks then. Help for someone in a hard moment is TelefonSeelsorge, whose numbers are from its own website, checked 11 October 2026.

Familiar convention

1. Giving stays with the church

Familiar from churches where the offering, a bank transfer or church tax carries giving, and from Startblock’s support page, which asks first for prayer and help, then gives a bank account and a receipt on request; see the screenshot below. The church and wording here are written for this example.

Try this

Look for the ask as each person, then follow the link to the church.

Makes easier

Nothing in the app asks for money.

Costs

Nothing pays for the app, and some people want to give there.

Ask your teamWho pays for this app, and do its users know?

The ministry, St Luke’s church, the funds, amounts, fees and every sentence were written for this example. Scripture is quoted from the Berean Standard Bible. Nothing is paid, saved or sent. Switching options restarts the example from the same starting point.

Design considerations

Takeaways

  1. Start with no amount, and a one-off gift

    YouVersion’s give screen starts at zero with its monthly gift switched off; Churchome’s opens with $100.00 already filled in, and Abide’s donate sheet offers six amounts with $50 already chosen and a monthly box left unticked. An empty amount leaves the decision to the giver; if you suggest amounts, choose none in advance.

  2. Name who receives the gift, and what it pays for

    YouVersion asks whether a gift goes to the app or to Bible translation; Bible.is asks people to “Donate online” for recordings in oral cultures. Say which organisation receives the money, what it pays for, and whether a receipt follows.

  3. Keep the ask out of prayer, grief and crisis

    Giving belongs in a menu, after a service or on its own page, not between a prayer request and the next screen. Someone who has just written about their grief, or is in danger, should see help and nothing else.

  4. Keep gifts and purchases apart

    PRAY.COM’s “Support & Go Ad Free” gives donors “an Ad Free Subscription”, and Glorify’s “Pay it Forward” ticks “Most popular” in advance. If a payment unlocks something, call it a price; if it is a gift, let it unlock nothing.

  5. Stopping is as easy as starting

    Keep every regular gift in one place, with its next date, and let it be changed or stopped there in one step. Churchome sends people to “your Pushpay account” to change one: say where, and link to it. Remind the giver before a yearly gift or a change in amount.

  6. Say what a gift does, truly, and when enough is enough

    YouVersion’s Sowers page sets Bibles per year beside a monthly amount; Pray as you go says 80% of a donation goes to its content. Give each figure a source and a date, and when a need is met, say so, as Moses did.

  7. Never promise a return

    A gift is not a seed that obliges God to send a harvest. Leave out anything that ties a gift to healing, prosperity, answered prayer or a blessing, and anything that ranks givers or shows who gave what.

Use cases

Which situation, which option?

People come with different needs, sometimes in the same week. Each need fits some options better than others.

How well each option fits each situation
SituationNeeds1 Giving stays with the church2 A quiet way to give3 The church’s offering4 A regular gift5 What a gift does6 An open cost ledger7 An ask that waits to be invited8 Gifts that give access to others9 A gift tied to a benefit10 Pressure and promises
A church that wants its offering in its own appFunds, a receipt, a QR code at the servicePossiblePossibleGood fitGood fitPossibleGood fitGood fitPossiblePoor fitPoor fit
A Bible app run by a ministryA quiet way to give, and honest figuresPossibleGood fitPoor fitGood fitGood fitGood fitGood fitGood fitPoor fitPoor fit
A mission or translation projectWhat a gift does, with source and datePoor fitPossiblePossibleGood fitGood fitGood fitGood fitPossiblePoor fitPoor fit
An app that also sells a subscriptionKeep gifts and purchases apartPossibleGood fitPoor fitPossiblePossibleGood fitGood fitGood fitPossiblePoor fit
Someone short of money this monthNothing chosen for them, no ask they didn’t look forGood fitGood fitPossiblePossiblePoor fitPossibleGood fitGood fitPoor fitPoor fit
Someone who has just shared a prayer requestNo ask at all in that momentGood fitGood fitPossiblePossiblePossiblePossibleGood fitGood fitPoor fitPoor fit

Suggested fits based on the research below. Test these choices with people in your context.

The research behind it

Theology, practice and science

Scripture and tradition

Given freely, in secret, as one is able

  • Decided in the heart

    “Each one should give what he has decided in his heart to give, not out of regret or compulsion” (2 Corinthians 9:7); “the gift is acceptable according to what one has, not according to what he does not have” (2 Corinthians 8:12). The poor widow’s two coins were “more than all the others” (Mark 12:43).

  • In secret, and set aside

    “When you give to the needy, do not let your left hand know what your right hand is doing, so that your giving may be in secret” (Matthew 6:3–4). Paul asked each to “set aside a portion of his income” “on the first day of every week” (1 Corinthians 16:2): a regular gift, planned, not pressed out at the moment of asking.

  • Handled openly, and enough is enough

    Paul took “great care to do what is right, not only in the eyes of the Lord but also in the eyes of men” in handling a gift (2 Corinthians 8:21). When the people brought more than was needed for the tabernacle, which Bezalel built, Moses “sent a proclamation throughout the camp” and “the people were restrained from bringing more” (Exodus 36:6).

  • Tithe, offering and church tax

    Christians give in different ways: a tenth, as Israel brought “the full tithe into the storehouse” (Malachi 3:10); a proportion “as he is able” (Deuteronomy 16:17); weekly offerings; or, in Germany, church tax collected with income tax. Jesus did not set the tithe aside but named “justice, mercy and faithfulness” as weightier (Matthew 23:23).

Platforms and rules

What the stores, regulators and tax offices ask

  • A gift, or a purchase

    On iPhone, “Approved nonprofits may fundraise directly within their own apps”, with Apple Pay, and “must disclose how the funds will be used”; others “may only collect funds outside of the app”. A gift “connected to or associated at any point in time with receiving digital content or services must use in-app purchase”. Google Play exempts “tax exempt donations” from its billing.

  • Pressure has a name

    The UK Code of Fundraising Practice requires “not putting undue pressure on a person to donate, not using unreasonably persistent approaches and accepting a request to end an interaction”. In 2026 US state regulators objected to “the application of a default “tip” that went directly to GoFundMe”.

  • Receipts belong to the gift

    In the US, organisations give a written acknowledgment for “contributions of $250 or more”, which may say that “the organization only provided intangible religious benefits”. A UK Gift Aid declaration must explain that “the donor is responsible to pay any difference”.

  • Current, complete and accurate

    Christian ministries in the ECFA agreed that what they tell donors “must be current, complete and accurate”, that past events “must be appropriately dated”, and that appeals “must not create unrealistic donor expectations of what a donor’s gift will actually accomplish”.

Research and practice

What defaults, recognition and promises do

  • A suggested amount moves people

    Goswami and Urminsky found “a scale-back effect, in which low defaults reduce average donation amounts”, and “a lower-bar effect, in which defaulting a low amount increases donation rate”. Any default also weakened “other cues such as positive charity information”.

  • Being seen raises gifts

    In a field experiment, “charitable gifts increase in response to the promise of public recognition primarily because of individuals’ desire to improve their social image”: the motive Jesus warned against in Matthew 6.

  • Much church giving is now digital

    Churches that offer digital giving “reported that 41% of their giving came from digital methods”, and “Recurring giving accounted for 35% of the digital giving in 2025”, in one vendor’s US data. Givelify, the giving app with the most ratings (101K), says it “has processed $6 billion in donations”. In Württemberg almost 400 congregations take the collection through a QR code and a web form.

  • Seeds and harvests

    Evangelical theologians at Lausanne described prosperity teaching that promises health and wealth through “the “sowing of seeds” through the faithful payments of tithes and offerings”, and warned against “Replacing the traditional call to repentance and faith with a call to give money”.

The techniques

Why they work, where they cross a line, what they could become

  • Defaults and preselection

    A preselected amount or a monthly switch already on changes what people give, as the research on default amounts above shows; that is why fundraising screens use them. They cross a line when the choice made for the giver is the one that suits the app, and the giver has to undo it. Redeemed, the amount starts empty and a one-off gift is the default.

  • Recognition and badges

    Being seen raises gifts, so apps turn giving into badges, levels and lists. It crosses a line when a gift becomes a status to display. Redeemed, recognition is private: a thank-you and a receipt, in keeping with giving in secret.

  • A gift tied to a benefit

    Calling a purchase a gift works because people like both to give and to get. It crosses a line when the person cannot tell whether they bought access or gave money away. Redeemed, a purchase is called a purchase and a gift unlocks nothing. A planned pattern on paying for access treats this in full.

  • The deciding questions

    Transparency: is it clear whether money buys access or is given, and what reaches whom? Freedom: is anything chosen for the giver, and is stopping as easy as starting? Context: does an ask appear after a prayer request or in grief? The principles

Observed, October 2026

How faith apps asked in our captures

  • A badge for a recurring gift

    YouVersion’s give screen starts at $0 with its recurring switch off. A separate Sower badge page asks people to “Give a Recurring Gift”, so a monthly gift shows as an achievement. Screen

  • Monthly and $50 already chosen

    BibleProject’s support sheet unlocks nothing and says so, and opens with Monthly and $50 preselected. Screen

  • A gift that is a subscription

    PRAY.COM’s full-screen “Support & Go Ad Free” names a ministry and tells donors “As a gift to you, you get an Ad Free Subscription to Pray Premium”; a custom amount has a minimum of $50. A later version said “We’ll direct a portion” to a named ministry without saying how much. Screen

  • Giving kept to a menu

    Lectio 365 offers Donate beside Share in its More menu, not during prayer. Bible.is, though donor-funded, has no donation item in its account menu at all. Screen

Further options to try

Borrowed and exploratory states in the working example

  • An open cost ledger

    Borrowed from Open Collective, where a community’s income and expenses are visible to everyone: the giving page shows what the app costs this year, what has been given and when it is enough.

  • An ask that waits to be invited

    Exploratory. No giving prompt appears until the person opens the giving page themselves, or picks a month in which they would like to be asked.

  • Gifts that give access to others

    Close to something observed: Creed’s settings offer a Prayer Pool to sponsor the app for someone who cannot afford it. A ministry app could let gifts pay for free access for anyone, with nobody asked to explain why they need it. Screen

Find the supporting research under Go further → Sources and their limits.

Where to start

Which fits your product?

  • IfA church app

    Start withThe church’s offering: funds, a receipt, a QR code at the service, fees shown

  • IfA Bible or prayer app run by a ministry

    Start withA quiet way to give, a regular gift if chosen, honest figures

  • IfA mission or translation project

    Start withWhat a gift does, with every figure sourced and dated

  • IfAn app that also sells a subscription

    Start withKeep the price and the gift apart; let a gift unlock nothing

  • IfYou are tempted to add a seed, a countdown or an ask after a prayer request

    Start withDon’t: let people give what they decided in their heart

Suggested fits based on the research on this page. Test these choices with people in your context.

Trade-offs to hold

Pulls against

Some choices here pull against choices in another deep dive. Each pair below says what pulls and one way to hold both.

  • Paying for the work, and welcoming people first

    HereA gift tied to a benefit · A quiet way to givePulls againstFirst use: Asking for payment · Open on what they came for

    An app needs money, and the strongest moment to ask is before someone has received anything.

    Holding itSay plainly what stays free, let people reach what they came for first, then ask once, after value, and call a purchase a purchase and a gift a gift.

See every place the deep dives pull against each other →

In real apps

Examples in real apps

Attributed screenshots with dates and review limits. A screenshot shows an implementation; it does not show that it works for every audience.

Annotated examples

“Your subscription fuels a greater purpose”Abide · iOS app · device model not recorded

“Your subscription fuels a greater purpose”

User-contributed screenshot · resized, content unchanged

A ministry donation that brings an ad-free subscriptionPray.com · iOS app · device model not recorded

A ministry donation that brings an ad-free subscription

User-contributed screenshot · resized, content unchanged

“Pay it Forward”: tiers with “Most popular” tickedGlorify · iOS app · device model not recorded

“Pay it Forward”: tiers with “Most popular” ticked

User-contributed screenshot · resized, content unchanged

A donate sheet with $50 chosen and monthly left untickedAbide · iOS app · device model not recorded

A donate sheet with $50 chosen and monthly left unticked

User-contributed screenshot · resized; email address blurred

Prayer first, then help, then a bank accountStartblock · iOS app · device model not recorded

Prayer first, then help, then a bank account

User-contributed screenshot · resized, content unchanged

“The fruit of your gratitude”, with 80% to contentPray As You Go · Website on iPad · device model not recorded

“The fruit of your gratitude”, with 80% to content

User-contributed screenshot · resized, content unchanged

A donation appeal for oral culturesBible.is · iOS app · device model not recorded

A donation appeal for oral cultures

User-contributed screenshot · resized, content unchanged

A give screen that starts at zero, with monthly switched offYouVersion · iOS app · device model not recorded

A give screen that starts at zero, with monthly switched off

Editor’s screenshot · resized, content unchanged

“Give to”: the app, or Bible translationYouVersion · iOS app · device model not recorded

“Give to”: the app, or Bible translation

Editor’s screenshot · resized, content unchanged

Monthly gifts as Bibles per yearYouVersion · iOS app · device model not recorded

Monthly gifts as Bibles per year

Editor’s screenshot · resized; account holder’s name blurred

A church’s give screen with $100.00 filled inChurchome · iOS app · device model not recorded

A church’s give screen with $100.00 filled in

Editor’s screenshot · resized, content unchanged

A recurring gift changed in another serviceChurchome · iOS app · device model not recorded

A recurring gift changed in another service

Editor’s screenshot · resized, content unchanged

Research screens

A subscription appeal through mascot care
A subscription appeal through mascot care

Creed’s scripted subscription warning says payment keeps the lights on and “also helps feed” the lamb character.

Creed · 2026-10-25
Daily sermon and support card
Daily sermon and support card

Gospel Partner places a daily sermon alongside a partnership appeal.

Gospel Partner · 2026-10-11
Signed-out personal area
Signed-out personal area

BibleProject explains account synchronisation above saved-content and giving entry points.

BibleProject · 2026-10-11
Reminder permission entry
Reminder permission entry

Prayminder places notification permission guidance above a voluntary support invitation.

Prayminder · 2026-10-11
Donation alongside personal tools
Donation alongside personal tools

Pray As You Go places a donation invitation above settings, favourites and support links.

Pray As You Go · 2026-10-11
Support and ad-free offer
Support and ad-free offer

Pray.com pairs ministry support with an ad-free subscription offer.

PRAY.COM · 2026-10-11
About and settings menu
About and settings menu

Lectio 365 groups help, organisational information, settings and support actions.

Lectio 365 · 2026-10-11
Giving-app welcome
Giving-app welcome

Givelify introduces giving with an audience claim and feature carousel.

Givelify · 2026-10-25

See all 97 screens for this pattern · Browse apps · How we review

Screenshots: respective app publishers. Captions describe the captured state; generated responses can differ.

Theological reflection

What is this practice for?

What giving is for

“Who am I, and who are my people, that we should be able to give as generously as this? For everything comes from You, and from Your own hand we have given to You” (1 Chronicles 29:14). Giving returns to God what was already his, supports those who serve the word, and cares for those in need. Jesus said that “It is more blessed to give than to receive” (Acts 20:35), and looked not at the size of a gift but at what it cost the giver.

Where Christians differ

Some churches teach the tithe as the measure of faithful giving; others teach proportional giving “as he is able” (Deuteronomy 16:17) and see the tithe as a starting point or as Israel’s law. Catholics give through the offertory, Mass offerings and parish appeals; in Germany church tax carries most church income and the collection is for a named cause. Pentecostal and charismatic churches range from careful teaching on stewardship to the prosperity teaching that the Lausanne statement rejected. All agree that a gift is free, and that those who receive it must handle it honestly.

What follows for design

Let people give what they decided in their heart: nothing chosen for them, nothing asked in a moment of need. Say who receives the gift and what it truly does, keep it in secret unless the giver chooses otherwise, and make a regular gift easy to stop. Never promise a return, and when the need is met, say so.

In conversation with

Scripture is quoted from the Berean Standard Bible. This reflection is the editor’s, written from within the Christian tradition and open to correction. How we approach theology here →

Three ways to build

What would each way do here?

  • ExploitativeTakes from the person

    Choose the amount and the tier for the giver, switch on monthly by default, add a tip unless it is removed, ask after a prayer request, and promise a harvest for a seed.

  • EthicalDoes no harm

    Start with no amount and a one-off gift, name who receives it and what it pays for, show fees, send receipts, and let a regular gift be stopped in one step.

  • RedemptiveGives something up for them

    Ask only where people look for it, never in prayer, grief or need; give every figure a source and a date, say when enough has been given, and give up the gifts that pressure would bring.

The three ways are Praxis’s frame for redemptive entrepreneurship; their application here is ours. Why we use it, and its limits →

Take into your next review

What is chosen for the giver, where does the ask appear, and what does the app say a gift will do?

Exercise

Give the smallest gift your app allows, three times: as someone new, as someone who has just lost their job, and as someone who has just shared a prayer request. Write down every amount, tick and toggle chosen for you, and every place the ask appeared. Set up a regular gift and time how long it takes to stop it. Then read every sentence about what a gift will do aloud to a member of your church who gives faithfully and has little, and ask whether you would say it to their face.

Record the decision with the worksheet

Something missing or wrong here? Send a correction or suggest a topic.

Make room for cheerful giving: let people give what they decided in their heart, tell them truly what it does, and say when it is enough.

Details

Go further

Edge cases to design for

Put giving where someone looks for it, in a menu or after a service, not in the middle of reading or prayer. Start with an empty amount and a one-off gift; let the person switch on a regular gift and choose its day. Name who receives the gift and what it pays for, show fees as fees, send a receipt, and keep a history the person can stop or change in one place. Speak of what a gift does with current, complete and accurate figures, and say when enough has been given.

What tends to go wrong

A “Most popular” tier ticked in advance; a tip of a sixth of the gift added unless someone slides it to zero; a monthly gift switched on by default; a gift box on the screen after someone shares a prayer request; “Sow a seed of faith today and expect a harvest” beside a countdown; givers ranked by amount; a figure from five years ago presented as today’s; a recurring gift that can only be stopped by email.

How to test it

Give the smallest possible gift in your app as someone new, then as someone who has just lost their job, then as someone who has just shared a prayer request. Write down every amount, tick and toggle that was chosen for you, every place the ask appeared, and how many steps it takes to stop a regular gift. Then read every sentence about what a gift will do, and ask whether you could show the figure’s source and date.

Sources and their limits

Research-informed design proposal · draft for review. Original prototypes await user testing.

Faith and interpretation

“Each one should give what he has decided in his heart to give, not out of regret or compulsion. For God loves a cheerful giver” (2 Corinthians 9:7). Jesus said that the poor widow who put in two small coins “has put more than all the others into the treasury” (Mark 12:43), and told those who give, “do not let your left hand know what your right hand is doing” (Matthew 6:3). When the people brought more than enough for the tabernacle, Moses “sent a proclamation throughout the camp” to stop (Exodus 36:6).