Feed the flock, not on it

From the calling

• The burden: shepherds who feed themselves
• Attention is entrusted, not harvested

Scripture and tradition

“Woe to the shepherds of Israel, who only feed themselves! Should not the shepherds feed their flock?” (Ezekiel 34:2). “Feed My sheep” (John 21:17). “Each one should give what he has decided in his heart to give, not out of regret or compulsion” (2 Corinthians 9:7).

Praxis asks builders to make “what people want to want”, instead of products that appeal to “our most self-centered, lonely, addictive tendencies”. FaithTech names the tools of the reckless posture: “Dopamine loops, infinite scrolling, doomscrolling, echo-chamber, and engineered dependencies”. faith.tools asks that any cost be “very clear”.

Sources: The Redemptive Business playbook: products · The FaithTech Playbook · faith.tools selection criteria

What it rules in, and out

What the maker gives up. The daily users, conversions and revenue that pressure would bring.

Qualification. Asking is not wrong: the church has always supported those who serve the word, and a chosen rhythm can help. The line is crossed when the ask uses guilt, fear, a moment of need or God’s name.

Worked out in the deep dives

• Progress and streaks
• Notifications and reminders
• Giving and offerings
• Reading plans